A variety of links off to studies and articles that support the concepts covered in this site. Unconscious behaviour, neuroscience, psychology, etc.

Body Language

The triune brain theory suggests that we have three distinct parts to our brains: The reptillian brain, the limbic system and the neocortex (conscious). When we’re talking about body language, we’re almost exclusively talking about those things controlled by the limbic system.

Apex Problem

In hypnosis, the “Apex Problem” refers to a situation where the client is cured so effectively that they don’t remember ever having had that problem.

Teddy Bear Effect

As the story goes, the computer science lab at Reed College has a rule that before you can ask for help with the programming problem you’re working on, you have to first explain that problem out loud to the teddy bear in the corner.

Leveraging the Doorway Effect

Have you ever walked into the kitchen, only to realize that you’ve now forgotten why you walked into the kitchen?

Clean Language

Our brains process an incredible amount of information through the use of metaphor (comparing one thing against another). When you listen carefully to the words we use, you will begin to notice how often metaphor is used in conversation.